Have you ever wondered how marketing is practiced in 2020? The first chapter of most books explain how marketing marketing has become a trend, beginning with an emphasis on production in the 19 Century on, sales are in the first half of the 20th Century concentrated and finally consumption Marketing focuses on what is still the most important philosophy of modern marketing. But what about performance? In the future, marketing departments are going to work, as they did in the last 50 years? Given the recent popularity of bricks and clicks model (a combination of online and offline marketing), which generated a big success stories Staples and Wal-Mart, personalized online advertising (a combination of Internet advertising and behavioral analysis) has to become an industry standard and the recent rise in CRM (a combination of customer support and user analysis), I suggest, marketing and market research goes to convergence. Let me explain …
In the past 50 years we found sales department is divided into sections on marketing and advertising campaigns, which were then in market research, advertising and branches of the strategy changed. And what seems like in the early 90s, worked, maybe it was not only large companies that do not have branches, in the marketing department. Appear on the other hand, the distribution of the marketing tasks for small departments, such as the armed forces and the function as common sense, but not under all circumstances. If there is a need to communicate for a quick decision-making in uncertain environments, and when all the divisions almost simultaneously and cooperate with many divisions an obstacle to the achievement of the objectives of the group would be. Let us assume that promote the communication department wants to increase the awareness of doing promotions department of sampling to want to raise awareness and penetration, will the research department of one of the uses and study to do customs, the dynamics of users and the number of ROI Management wants to understand to stay profitable. Although these decisions would be made to the same ministerial meetings, these divisions carry out these tasks to meet different people individually, which has tripled in the time and cost. What is more, it would be three times more difficult, the ROI that we do not do not overlap and can not follow, the future behavior of study participants or consumers who have received free samples, calculate. It is not just a brainier, the same expectations of the consumer to ask for product samples and to purchase and promotional campaigns for him, and then they advertise and ultimately pursue his buying patterns in real time. This means a research and marketing for the consumer and the integration of market research and marketing activities under one roof. Here are some other reasons why this convergence will happen soon continue reading…
Some recent research on the behavior of humans have demonstrated that they are more able to think creatively when it’s for someone else. Psychologically, if you about situations or people who are afar off, as we think of them think in the abstract, which leads to more creativity. But when things are near (to be done physically or) we think of them in practice and in fixed terms.
